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The Campaign Manager: Running and Winning Local Elections (Campaign Manager: Running & Winning Local Elections) |  | Author: Catherine Shaw
Publisher: Westview Press
Category: Book
List Price: $37.50
Buy New: $20.02
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Rating:  15 reviews
Sales Rank: 34472
Media: Paperback
Edition: Fourth Edition
Pages: 448
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.7 x 5.8 x 1.2
ISBN: 0813344514
Dewey Decimal Number: 324.70973
EAN: 9780813344515
ASIN: 0813344514
Publication Date: December 22, 2009
Availability: Usually ships in 1-2 business days
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Product Description
Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts—including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts—and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.
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| Customer Reviews:
Showing reviews 1-5 of 15
 Catherine Shaw's Campaign Manger: A Blueprint for Success December 9, 2004
K Charles Dodsonni (VA, USA)
21 out of 22 found this review helpful
I recently finished working on a local State Senate race where we used Shaw's book as a manual for each course of action in our campaign. I was very impressed with the book's clear direction and insightful reasoning. We won our race because each step we took made sense and Shaw's book influenced our decision making process in every way. I highly recommend that anyone who thinks about running or participating in a local election reads and uses Shaw's book. We would not have been so successful without it.
Valuable Advice April 10, 2000
Barbara Ryberg (Ashland OR)
23 out of 25 found this review helpful
Catherine Shaw is a professional. She knows how to organize to win an election. Her book is an exhaustive but clear compendium of political organizing at the grassroots level. You will find everything you need to know about phone banks, direct mail, voter registration lists, letters-to-the editor--how each works, how effective each is, and how to trade off if you can't do it all.The campaign I helped run and used her book in was a $5.96 million bond measure to restore and expand our historic Carnegie library. In Oregon all money measures must turn out 50% of the registered voters. Within that 50% in order to win, you must have a majority of the votes. Not an easy task. Our campaign not only turned out well over 50% but won by more than 2:1. It couldn't have happened without that book. It's the next best thing to having Catherine Shaw at your elbow.
Excellent resource! October 28, 2003
Katherine Newhall (Portland, OR)
12 out of 12 found this review helpful
I've now had a chance to read or review a number of the top-rated campaign books. Without exception The Campaign Manager was the most helpful: it's a hands-on, how-to manual that's easy to read and covers all aspects of a campaign.The biggest selling point is that it is clear the author draws from years of direct campaigning experience. Every section has great tips for saving money and being more competitive in a market where "money is king." While it covers computer-driven organizational systems there are also systems for those who are not so technologically inclined. It's clear that Shaw knows when you're working a grassroots campaign you sometimes need to adapt to a volunteers' level of expertise not the other way around. This book is a real field guide and the best tool you could have in winning an election.
It's all in there! May 30, 2004
Elisabeth Evans (Carmichael, CA)
14 out of 16 found this review helpful
This book seriously has everything you need to know for running a local election. Whether you plan to read it cover to cover, or look things up as you go, this book will tell you what you need to know to be successful. Catherine Shaw has graciously written down everything she knows about a campaign and handed it to us on a silver platter. The only way to learn more than you learn with this book would be to work with Ms. Shaw in person! Don't run a local election without it!
She Knows Her Campaigns! July 15, 2000
Amy Blossom (Ashland, Oregon)
10 out of 11 found this review helpful
This book holds a wealth of information. As a librarian , I appreciate the practical nature of this book, the interesting style of writing and how well organized it is. Following Catherine Shaw's guidelines, you are sure to win your campaign. I should know, my library was lucky enough to have her leading our building campaign and we won. We have since recommended the book to many other libraries who have had similar success in their campaigns. This is a book written by someone who "has been there and done that". Her advice is well tested and presented in a way all can follow. Highly recommended.
Showing reviews 1-5 of 15
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