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Get Out the Vote, Second Edition: How to Increase Voter Turnout |  | Authors: Donald P. Green, Alan S. Gerber
Publisher: Brookings Institution Press
Category: Book
List Price: $19.95
Buy New: $15.00
as of 7/30/2010 09:08 MDT details
You Save: $4.95 (25%)
New (13) Used (22) from $9.75
Seller: tinche16
Rating:  8 reviews
Sales Rank: 138558
Media: Paperback
Edition: 2
Pages: 225
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 5.9 x 0.7
ISBN: 0815732678
Dewey Decimal Number: 324.70973
EAN: 9780815732679
ASIN: 0815732678
Publication Date: February 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.
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| Customer Reviews:
Showing reviews 1-5 of 8
 The first real measurement of what works in GOTV April 30, 2004
Hal Malchow (Washington, DC)
13 out of 14 found this review helpful
Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.
Interesting Data July 15, 2008
M. Spitzer-Rubenstein (Los Angeles, CA)
2 out of 2 found this review helpful
If you've worked in politics, especially field, there aren't any revelations. It's pretty straight-forward, proving common sense (reaching out to neglected voters is more effective than talking to voters who've already been contacted, canvassing beats calling beats mailing, etc), but the data is fascinating and their analysis is spot-on.
If you're a candidate, or if you're working for a candidate, February 20, 2008
Rick Winrod (Cleveland OH)
1 out of 1 found this review helpful
then you need to read this book and hope that your competition doesn't.
Whether you're new to politics or have been involved for years, this book will educate you on the most efficient campaign tactics, and where you should focus your precious time and resources.
Green and Gerber present scientific studies that show what a complete waste of time and money certain widely-used campaign tactics are, while other less-utilized maneuvers are proven to be highly effective.
This book is often cited on political discussion blogs, and for good reason.
Invaluable for any campaign May 18, 2010
Ricardo Koster (Dallas, TX USA)
This book should be mandatory reading for anybody planning or executing a campaign. It spells the latest scientific observations on what moves or does not move the electorate during the get out the vote period. I am using this data for my race for County Commissioner and for political planning in general.
For anyone striving to mobilize voters June 8, 2004
Midwest Book Review (Oregon, WI USA)
3 out of 5 found this review helpful
Also available in a hardcover edition, Get Out The Vote!: How To Increase Voter Turnout is a no-nonsense guide for anyone striving to mobilize voters. Written by two professors of political science and experts on political campaigns, elections, and research methodology, Get Out The Vote! covers such motivating means as door-to-door canvassing, leaflets, direct mail, phone banks, electronic mail, and more. Written to be as useful for non-specialist general readers striving to motivate a grass-roots political campaign as well as a seminal instruction guide to political experts planning to win a large-scale race, Get Out The Vote! offers a wealth of solid, easy-to-understand wisdom straight from the horse's mouth.
Showing reviews 1-5 of 8
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